THE PROJECT
"How can we verbally & graphically urge smokers to quit throwing cigarettes in the environment?"
Duration: 2 months.
Course: Grafisk design
Tools: Illustratur, Indesign
Role: Graphic designer
KEYWORDS
Mockups, UCD, Graphic design. RGB, CMYK. Digital solution, Printed solution.
RESEARCH
TARGET GROUPS 16-25
Most smokers are unaware of the consequences of throwing their fingers on the ground, especially young people, as shown by statistics from the Swedish Environmental Protection Agency at the end of 2018.
The statistics of the survey on a sample of 1000 people at the respective ages show that young people are the ones who care least about the consequences of leaving cigarettes on the ground, much due to ignorance and attitude.
STRATEGY
The strategy is to capture the users' attention, using design. The campaign should feel modern and evoke thoughts by giving a clear message on how to throw cigarrettes away properly.
It should also pay attention to the consequences if you fumble directly on the ground. Consciousness should hopefully get smokers to think twice before smoking, which can contribute to a change in behavior and awareness in young smokers.
RESULT - LOGOTYPE
DIGITAL AND PRINTED SOLUTIONS
One idea was to be able to put the cigarette back into the cigarette pack, to make it make it easier for smokers to throw cigarettes right and not into the environment.
